Will it matter if I send or delete?

So much work, so little time. On a good day, we’ll reach out or get back to five or ten clients and prospects with consulting documents, articles, interactive marketing efforts, design comps, and estimates. Plus, we’ll respond to several dozen more clients and associates about business-related matters, and initiate contact with a few companies we’d like to get to know. Much of this happens by email.

Some days, what we get back bears so little resemblance to what we send out that we must naturally assume that our emails got scrambled and sent to the wrong recipients, and that in return, we’re getting emails meant for someone (who???) who wants to know:

I See Website You Need to Meet

Work from Home for $10000/month!

Start Your Heart Automatically

There are only a few reasons I can fathom for this disconnect, the first being a technical glitch so mysterious that even the most universally admired computer wonks (and you know who you are, don’t you?) can’t figure it out.

The second is that vSA works at a pace so much faster than ordinary humans that our missives shoot out almost as if into the future, and it therefore takes some time for our recipients even to receive them. Asynchrony of time, we’ll call it.

The third, less likely, is that our clients and prospects are variously busy; occupied with other, even more urgent projects; or, in rare cases, disinterested in what we’ve sent. While this is difficult for us to imagine, we’ve heard from other professionals that they’ve had the same impression.

It’s sort of like parallel play among small children – I email you what I’m thinking about. You email me what you’re thinking about. The emails are like two ships passing in the night. This year, some of our marketing programs are fun – really fun. We’re hoping this transitions the ships passing in the night to ships honking, waving and shouting words of affirmation to and fro: “This is great! Gotta do it again!”

I’ll be waiting at my in box, smiling.

A glance through my last couple of weeks’ email dispels – at least for me – the widely held concept that email has depersonalized communication, harshened our tone, and further isolated us from one another. Oh, sure, “you’ve got mail” on your screen is not the same as a perfumed note with dried violets inside (but how often did you ever get such a thing even in the “good old days” of snail mail?)

In my email, here are just a few happy examples received in just in the last few weeks:

From one high school friend to another, copied to a whole group of us scattered around the world, solace upon his losing a much-loved job (this was accompanied by an excellent essay on why and how he should consider self-employment):
To quote David Brown, “the rest of your life is the best of your life”.

A coworker from 25 years ago connected with me through email and shared these thoughts on children – his range from adults to a toddler, so he certainly knows:
When you have kids you get to watch how nature and nurture interact to make a whole person with his or her own quirks, strengths, weaknesses and, of course, with everything that makes us all human together.

And from a member of my book group, a heartfelt sentiment about middle age:
I can’t remember s**t these days.

I hear from someone in my family, or an old and new friend, nearly every day in part because no one needs a stamp to get in touch. And because email is easy and quick. That’s fine. Their emails feel to me as personal and wonderful as any note or card in the mailbox, plus simpler for the sender to accomplish than a phone call when time is short or schedules are odd. Email me anytime.